If you’re just starting a business, you could be winging it or researching your heart out. At the beginning, it seems a million decisions have to be made before you can start making money. That quick idea turns into hours of wondering who your brand is serving, what colors represent your brand, and how you position yourself in the market. If you’re still stuck toward the beginning in brand-identification mode, here are two things that may help you get back to making moves, at least when it comes to writing.

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